Eversince World Cup 2006, the media have nicknamed the Wives And GirlfriendS of England's football players as WAGS. As you know, Posh Spice is the undisputed queen of the WAGS, whose membership includes, Wayne Rooney's girl Colleen McLoughlin, Steven Gerrard's Alex Curran, Joe Cole's Carly Zucker, Frank Lampard's Elen Rives, to name but a few.
WAGS do as WAGS do. And this is shop, shop and shop. And of course, attending parties/dinners/premieres/football games in order to showcase what they have shopped. With the insane amount of money their husbands and boyfriends (HABS) make, WAGS have considerable buying power and I would imagine that all the fashion designers would want a piece of their moolah.
However, this is apparently NOT the case.
Clare Coulson from the Telegraph Online tells the delicious story of designers "fighting to protect their brands from being endorsed by the "wrong" sort of celebrity" and that "being WAGGED is now the greatest danger facing any new It-bag or hot label".
To illustrate: Victoria Beckham buys some Gucci at the Gucci shop at full price. Tom Ford, at the time of the incident the designer for Gucci, sees Vicky in his Gucci designs. Tom's PR person tells him that Vicky bought the clothes full price at the Gucci shop and Mr. Ford allegedly goes, "Well, somebody stop her!!"
According to Ms Coulson's article, other WAGGED items include: The Chloe Betty Bag, Burberry, Hermes Birkin, Stella McCartney Bags, Chanel...
So check your closet ladies, have your bags been wagged?
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